Noeby 105mm 24g Topwater Popper Fishing Lures Floating Wobblers Long Casting Artificial Hard Baits Winter Sea Fresh Fishing Lure NBL9140 Carefully positioned tail weight increases casting distance,but it also allows you to walk this bait much easier than you can with a standard popper. "Pop-pop-pause" Once at rest, the 9140 floats in a tail down position, so when you twitch your rod tip, the lure's arched body and deep cupped lip create a loud, splashy, popping action that bass home in on. ENLARGED AND WIDENED FISH MOUTH DESIGN This bait's unique cupped face makes it easy to create an enticing surface disturbance, with its splashing and chugging action drawing in fish from far away. INTERNAL HOLOGRAPHIC FOIL Fishing this lure around shallow cover like docks,rocks, and laydowns will produce fish during low light conditions the best. TREBLEHOOK ARMED WITHI STRENGTH TREBLE HOOK Paired with treble hooks will keep fish hooked up for during those violent topwater strikes.