Our Towels will become thicker, softer and more absorbent after every wash. For Maximum absorbency, Please follow the instructions below: 1- Always use the back of the towel to dry yourself. The front with printed Image has the cotton loop cut off to create this soft and shinny velour finish and this process reduces absorbency. 2- Wash in cold water separately for the first time. 3- DO NOT use fabric softener. Fabric softeners coat the surface of fabric with a thin layer of chemicals (oils) that makes the fibers hydrophobic (oil and water don't mix). 4- DO NOT bleach. It may discolor your towels and damage the fabric. About this item SIZE: 31" x 61" (77 x 156cm). Soft velour on the front and loop terry on the reverse side. Towel will get more absorbent, thick and soft after first wash. Printed on one side only. EXCELLENT QUALITY: Sun Resistant fiber reactive print. Vibrant Colors will not fade or bleed. Quality/Weight about 320gsm piece. LIGHTWEIGHT AND PORTABLE: The microfiber beach towels are made of ultra fine microfiber material that is incredibly thin and lightweight. They come with a convenient carrying strap that makes it easy to take them with you wherever you go. When folded, they are as small as a mobile phone and can easily fit in your pocket or beach bag HIGHLY ABSORBENT AND QUICK DRY: The microfiber beach towels are designed to quickly absorb water from your body, leaving you feeling dry and refreshed.